October 10, 2012

Tony Schwartz - We Hear More Than We See

Photo: Sound magician Tony Schwartz. Source: Nancy Kaye/New York Times.

Anthony Schwartz (August 19, 1923 – June 15, 2008) was an American sound archivist, sound designer, pioneering media theorist, and advertising creator. Known as the "wizard of sound," he is perhaps best known for his role in creating the controversial Daisy television ad for the 1964 Lyndon Johnson campaign.