The ascension of Obama, the Apotheosis of Marketing American-Style, has given rise to what appears to be a paradox. On one hand, Obama -- the first black president, who intentionally and with studied care adopted every policy and opinion of the white, male ruling class, since that remains the most certain path to power in the United States -- represents the triumph of public relations. What had been abhorrent and detestable under Bush becomes acceptable under Obama, at least to the extent that all notable opposition has now absented itself altogether from the political scene. This was always the singular danger in Obama's candidacy, as a few of us had predicted. But almost no one heeded the warning. Americans simply and with immeasurable simple-mindedness adore the marketing. Throw an unending stream of shockingly empty, windy phrases at them, and they will collapse in paroxysms of self-induced ecstasy -- provided the person doing it is of a class they view with particular favor. They will be more than happy to supply the nonexistent content out of their own oversized vanity and preferred self-conception.
At the same time, as the Death State enters its late stages, the entire sphere of public relations steadily diminishes in significance to the ruling class. As I noted about the Gulf of Mexico catastrophe, the ruling class cannot now be troubled even to pretend to give a damn about the ungraspable degree of damage they cause to huge numbers of human beings and other living creatures, and to the planet generally. What is true of the Gulf crisis is true of the ruling class's other major projects. The U.S. government systematically murders innocent civilians in Afghanistan and Pakistan? Does anyone care? Not that you'd notice or, more importantly, that the ruling class would notice or have reason to be concerned about. They know most Americans won't do a damned thing about any of it. Are Americans in significant numbers going to say, "No"? Are they going to choose non-cooperation? No, they are not. Why expend any effort at all on marketing at this point? It's entirely unnecessary.
Continued. . .
June 21, 2010
Arthur Silber - The Death State Brutalizes, Tortures and Murders Because It Can
Arthur Silber - The Death State Brutalizes, Tortures and Murders Because It Can